June 2nd, 2005
In a survey of adult American internet users...
"More than two-thirds of people surveyed also said they believed online travel sites are required by law to offer the lowest airline prices possible." (link)
Wow people in this country are stupid.
And every day the bar is lowered just a little bit...
I work with the technologically impaired every day, but it's the common sense impaired who I really dispair for.
|Date:||June 2nd, 2005 02:00 pm (UTC)|| |
What that says to me is that the survey was designed to make people look stupid.
A survey will pretty much always come up with the results that the creator wants it to. Then you can reinforce that by asking the right group of people.
true, you can always tailor a survey to give you the answers you want.
This was a study done by The Annenberg Public Policy Center of the University of Pennsylvania. These guys are good, and historically have been non-biased. I trust them to have done it fairly even-handedly. I'd be surprised if the 'true' number were that high, but I have do doubt that it's over 50%
Unless I see the questions and list of areas where people were asked questions though, I just don't put any stock in survey at all.
Oh, and they nevereverever release the actual questions.
Well, at least not usually.
|Date:||June 2nd, 2005 03:08 pm (UTC)|| |
The questions are rarely included by the press in their discussions of the results, but results published in professional journals and their ilk are always published with questions. Heck, the questions behind the Sports Illustrated "Gays in Sports" poll were available through a simple google search.
Stupid liberal media trying to brainwash America!
|Date:||June 2nd, 2005 03:32 pm (UTC)|| |
I'm not sure I see the connection. :\
Fact is, questions are usually released, as well as a brief about the nature of the subject group. It's just a way to demonstrate good research.
komos meet axess_denyd, axess_denyd meet komos.
Komos, this man loves to foment on LJ, feel free to get riled up. He doesn't just play the devil's advocate, he is one.
but he's usually serious.
*runs away for fear of snakes*
people aren't stupid
well, okay, they are, but the advertising industry is very smart... or at least very smart at exploiting the way people are stupid.
The fact of the matter is, if any of the travel sites advertised that they had the lowest price fares, they would legally have to have the lowest price fares. They don't. They use neurtal adjectives like best. The best fare might not be the lowest, but to most people it would be. So people think they're saying lowest and know enough to feel like they're protected by the very law the ads are skirting.
The carny in me thinks this is great. You don't have to lie to get people thinking something that isn't true. In fact, truth is the huckster's best friend.
truth is the huckster's best friend.
ain't that the truth.
Careful use of the truth and people's preconceptions is often far more effective than a good lie.