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March 5th, 2009


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07:44 am
This needs more press!
A documentary about the current beer war in America where the craft brewers are trying to gain ground from the big breweries in a relatively static overall marketplace.

Not really news to most of the people reading this I'd wager, but it looks like a labor of love and includes pretty much all of the big names of craft brewing. In the trailer I saw Sam Caligione of Dogfish Head, Jim K. of Sam Adams, Garrett Oliver of Brooklyn Brewery (and beer+food god), Greg Koch (I think) of Stone brewing, and many others all chiming in with their thoughts.

Get word out! The producer is trying to do all the marketing herself rather than through a studio, and needs all the word of mouth she can get.
mood: calmcalm
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(2 bits of drivel | babble incoherently)

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[User Picture]
From:geekpixie
Date:March 5th, 2009 01:21 pm (UTC)
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Is Koch just the most common name ever in brewing or what? ;)
[User Picture]
From:inahandbasket
Date:March 5th, 2009 01:48 pm (UTC)
(Link)
apparently!
I was surprised by that too. Just stumbled across an interview with the Stone guy where he was asked "Any relation to Jim Koch of SA?"
Bet he gets that every interview... ;-)
This needs more press! A documentary about the current beer war in… - another LJ. or: how i learned to stop worrying and love this life-thingy

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